Sunday, November 09, 2008

Locally Minded

Just a reflection on just how small a community can be.

So we get about a bit now and talk to the people we meet at tastings and the retail owners, and we find out how there's a lot of interconnectedness (is that a word?). For example, the retailers in different parts of town seem to know each other, they know the same buyers, and as you build up these acquaintances you can help each other out with referrals, their ideas for business and now, Christmas parties.

With our charitable giving, it leads to introductions to others to experience the wine, who in turn make connections with you with their acquaintances. We're at a stage where we're experiencing the ability to say we do know a name that is offered up to us by a new acquaintance.

(Note on charitable wine auctions - a bottle of ours just went for $560 at an event hosted by Hexion)

With people, it is great to recognise them out and about. It's fantastic that some turn out to be evangelists for us - true locally oriented heroes. And it is a measure of their integrity and determination, in the face of all that's convenient and mass produced and cheap, when they turn up to further support you beyond the wine and also buy the chickens' eggs - thanks, Janice.

Personally, I like to be able to use these connections to help those I meet. It happened recently at Whole Foods where I met a gentleman (who bought a mixed case of wine) whose father was growing berries and was getting into mead making, but needed support and guidance, so I was able to put him in touch with the Simply Living organisation and Local matters, both wonderful resources for putting local producers in touch with retailers and people.

Finally, I connected over time, generations and geography when an older gentleman challenged the authenticity of our wine making methodology at a tasting with a healthy synicism. On recognising his heritage I switched to using Italian and soon, after probing questions to test my authenticity, he understood, to the point of buying wine. He promised me feedback too, which I hope he does do.

No comments: