Sunday, June 17, 2007

Le Crav - Union for Viticultural Action

The BBC cover a story of French winemaker action by CRAV (in the Languedoc) against falling wine/grape prices in the midst of fierce global competition and larger and larger cuts of the pie taken by middlemen/retailers (where a bottle of wine bought at $1.33 from the winemaker sells in the store for $19.95). Here's the Link and there's a short video to go with it.

As CRAV says, it may/has pushed their businesses to the wall. What do they do? Whatever they do let's hope
CRAV does not, as it threatens, shed blood, and pulls through this as winemakers did with phyloxera, two world wars, the depression and US prohibition (yes, it affected the globe as the US was a major market for wine, especially chanpagne).
In the BBC article there's reference to WWII - if interested, there is a very good history book of French wine and WWII, "Wine and War" (Don & Petie Kladstrup, published by Broadway Books).

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